Purpose: This paper aims to examine the extent to which exporter difficulties in evaluating foreign sales agent performance affect export performance, either directly or as mediated by opportunism. Design/methodology/approach: In developing the hypotheses, the study integrates transaction cost...

Purpose – The purpose of this paper is to describe the “scientific identity” of the “top” research journals in the broader discipline of marketing by examining the methodological approaches and the geographical affiliations of authors published in selected journals....

Purpose – The purpose of this paper is to develop a theoretical framework for and an initial understanding of critical times in business relationships. Design/methodology/approach – The authors define “critical time” as a period of time with increased sensitivity in a business...