Argues that currently many businesses are looking to reduce the environmental impact of their activities or products but sadly the results are often disappointing. Sustainable development remains elusive. The future clearly demands something different ‐ we need solution focused products that...

Market forces are often unable to deal with environmental problems due to the inability of the economic system to internalise environmental costs. Telecommunications around the world are “service” companies that are considered to have little impact on the natural environment ‐ and as such...