Showing 1 - 4 of 4
Purpose: The purpose of this paper is to consider various strengths and weaknesses of the academic review process with an emphasis on the effect the process has on the relevance of business journals, particularly in the marketing literature. Design/methodology/approach: The authors not only...
Persistent link: https://www.econbiz.de/10012067569
Purpose – The purpose of this paper is to explore how much one's academic development and environment influence the way one performs, evaluates, writes and tries to publish basic, scholarly marketing research. Design/methodology/approach – A sample of results from initial journal submissions...
Persistent link: https://www.econbiz.de/10014713292
Purpose – Value as a research topic within marketing is not new. The purpose of this research note is to examine how value fits within marketing in the twenty‐first century. Specifically, the emergence of service‐dominant logic has brought the concept of co‐creation of value to the...
Persistent link: https://www.econbiz.de/10014713365
Purpose – The purpose of this paper is to describe and discuss a few principal and crucial steps of “antecedents” and “postcedents” in relation to structural equation modeling (SEM) in social science research. Design/methodology/approach – This paper is based upon a conceptual and...
Persistent link: https://www.econbiz.de/10014713430