The order of entry of a firm in a market is associated with its ability to create value. This paper suggests that it pays to be a first mover in an emerging market, the darlings of 2001. It touches on the definition of an emerging market, discusses the importance of emerging markets in the...

For sustainable competitive advantage a firm must be able to create and retain customers. One of the necessary conditions for this is that a firm's product must be able to meet the customers' needs and wants. For product planning and development, a firm therefore needs to know what customers...