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The multicultural context of brand loyalty
Palumbo, Fred; Herbig, Paul - In: European Journal of Innovation Management 3 (2000) 3, pp. 116-125
In today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing strategies. This adds an entirely new dimension to a company’s marketing strategy when it comes to identifying,...
Persistent link: https://www.econbiz.de/10014720988
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Networked innovation: developing the AXE110 “mini‐exchange” at Ericsson
Hellström, Tomas; Malmquist, Ulf - In: European Journal of Innovation Management 3 (2000) 4, pp. 181-189
This article describes an informal process of new product innovation that took place outside of the established … structures in a large Swedish telecom company; how a number of individuals brought a product idea from invention to innovation by … insights into how “networked innovation” might be accomplished and supported, by elaborating this case and pointing to some of …
Persistent link: https://www.econbiz.de/10014720992
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R&D and marketing integration in NPD in the pharmaceutical industry
Rafiq, Mohammed; Saxon, Tim - In: European Journal of Innovation Management 3 (2000) 4, pp. 222-231
not directly related to the project. External specialist companies are an increasingly important source of innovation and …
Persistent link: https://www.econbiz.de/10014720996
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The role of market research in the development of discontinuous new products
Trott, Paul - In: European Journal of Innovation Management 4 (2001) 3, pp. 117-126
Market research results frequently produce negative reactions to discontinuous new products (innovative products) that later become profitable for the innovating company. Famous examples such as the fax machine, the VCR and James Dyson’s bagless vacuum cleaner are often cited to support this...
Persistent link: https://www.econbiz.de/10014721004
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Strategic issues in managing innovation’s fuzzy front‐end
Kim, Jongbae; Wilemon, David - In: European Journal of Innovation Management 5 (2002) 1, pp. 27-39
A product is more likely to be successfully developed and marketed when the “upfront or fuzzy front‐end (FFE)” activities are understood and carefully managed. A framework is developed to illuminate several factors affecting FFE performance. Using this framework, several strategic issues...
Persistent link: https://www.econbiz.de/10014721014
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Cross‐functionality and leadership of the new product development teams
Valle, Sandra; Avella, Lucía - In: European Journal of Innovation Management 6 (2003) 1, pp. 32-47
This study analyses the effect of the use of cross‐functional teams and effective leaders on the success of the new product development (NPD) process. With this aim, a sample of 125 firms representing the most innovative industries in Spain has been used. Results show that firms using...
Persistent link: https://www.econbiz.de/10014721032
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Managing stakeholders in team‐based innovation
Büchel, Bettina; Nieminen, Levi; Armbruster‐Domeyer, … - In: European Journal of Innovation Management 16 (2013) 1, pp. 22-49
Purpose – Team‐based innovation requires a balance of creative and pragmatic processes both within teams and between … that facilitate innovation, paying comparatively little attention to team‐stakeholder dynamics. The purpose of this study … effectiveness of innovation teams. Design/methodology/approach – This study investigates the knowledge and trust linkages between 51 …
Persistent link: https://www.econbiz.de/10014721275
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The effectiveness of market information in enhancing new product success rates
Hart, Susan; Tzokas, Nikolaos; Saren, Michael - In: European Journal of Innovation Management 2 (1999) 1, pp. 20-35
An overview of the success/failure literature in new product development points to a long list of critical success factors (CSF), which define what should be done to enhance new product success rates but not how to do it. The net result is failure rates which are marginal improvements on...
Persistent link: https://www.econbiz.de/10014721300
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Consumer innovativeness, perceived innovation and attitude towards “neo-retro”-product design
Fort-Rioche, Laurence; Ackermann, Claire-Lise - In: European Journal of Innovation Management 16 (2013) 4, pp. 495-516
regarding retro and innovation. Findings – The results suggest that a neo-retro-product design conveys newness and does not …-retro-product design, perceived innovation and consumer innovativeness has not previously been examined in the literature. The paper …
Persistent link: https://www.econbiz.de/10014721376
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Polyphonic orchestration – facilitating creative knowledge processes for innovation
Ness, Ingunn Johanne - In: European Journal of Innovation Management 20 (2017) 4, pp. 557-577
facilitated in multidisciplinary groups working with innovation in knowledge-intensive organizations. Design … in a Norwegian research institute working with innovation. The analysis is inductive and conducted within a qualitative …
Persistent link: https://www.econbiz.de/10014721525