Purpose – The purpose of this research is to investigate the moderating impact of product innovativeness on the new product market success‐organizational integration relationship. Design/methodology/approach – A mail survey research approach was used that gathered 131 completed survey...

The increasing use of cross‐functional teams for new product development (NPD) belies the difficulty managers face in creating teams that are truly effective. Effectiveness depends, in part, on having members who are satisfied with their team and their project. This article reports the results...

A product is more likely to be successfully developed and marketed when the “upfront or fuzzy front‐end (FFE)” activities are understood and carefully managed. A framework is developed to illuminate several factors affecting FFE performance. Using this framework, several strategic issues...