Notes that the retail industry sector is currently undergoing major changes resulting from factors such as increased competition and tighter profit margins. Suggests that integrated management through the extended supply chain is the most effective means to achieve good value provision to the...

Notes that benchmarking is an under‐utilised tool in the field of innovation. Examines consumer brands in the UK cosmetics and toiletries sector and attempts to use both soft and hard metrics in terms of benchmarking measurement. Considers various types of benchmarking approach and also the...