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personnel, then continuously promoted emergent strategies. At the same time, in an attempt to implement strategic innovation the … innovation in the communications field, i.e. the creation of a new market through the creation of strategic communities based on …
Persistent link: https://www.econbiz.de/10014721011
and the need to stimulate creativity. More explicit risk management could help in achieving success in innovation projects …. However, too much or inappropriate risk management might stifle the creativity that is core to innovation. So, what project … risk management should be applied and where in the innovation project? Design/methodology/approach – A theoretical …
Persistent link: https://www.econbiz.de/10014721330
retain market share, customer requirements and expectations should be met and exceeded through product innovation. For … effective new‐product‐development project management, a systematic approach to understanding customer requirements and further … model and points to the importance of product innovation in exceeding customer satisfaction. It further proposes an …
Persistent link: https://www.econbiz.de/10014720978
Success in innovation management of telecommunication products depends not only on sales, but also, and primarily so …
Persistent link: https://www.econbiz.de/10014720979
This paper aims to understand whether there are different styles of organisation and management of industrial R … identifies the key characteristics of the R&D organisation and the strategic management of technology, associated with each style … classification of the types of R&D process is adopted and the key characteristics of R&D management and organisation in each R&D type …
Persistent link: https://www.econbiz.de/10014720984
The paper argues that some conventional tools guiding innovation processes inadequately analyse problems arising from …
Persistent link: https://www.econbiz.de/10014720985
Continued innovation of products, services, technology and the organization itself, is one way to keep a business on … its feet during these turbulent times. The importance of innovation – the process during which leap‐changes are effected … – is generally recognized. However, in practice, the successful conclusion of a total innovation project is by no means …
Persistent link: https://www.econbiz.de/10014720987
In today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing strategies. This adds an entirely new dimension to a company’s marketing strategy when it comes to identifying,...
Persistent link: https://www.econbiz.de/10014720988
This article describes an informal process of new product innovation that took place outside of the established … structures in a large Swedish telecom company; how a number of individuals brought a product idea from invention to innovation by … insights into how “networked innovation” might be accomplished and supported, by elaborating this case and pointing to some of …
Persistent link: https://www.econbiz.de/10014720992
not directly related to the project. External specialist companies are an increasingly important source of innovation and …
Persistent link: https://www.econbiz.de/10014720996