Purpose – To present an example of a successful attention‐generation strategy working with a win‐win logic in media. Design/methodology/approach – The research is part of a broader collaborative research approach investigating new product development processes, comprising several...

Purpose – The purpose of this paper is to review the emerging research field of open innovation and identify where the field is going as well as suggest future fields of research. Design/methodology/approach – All academic papers and books published until November 2007 under the label of...