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Alliances are an increasingly common way of organizing the uncertain exploration phase of radical innovation. It may …, however, be argued that there is inherent tension between the logic of alliances and the logic of innovation. Whereas … innovation is generally argued to require flexibility, political protection and extensive communication, the commonly mentioned …
Persistent link: https://www.econbiz.de/10014721054
of how companies can improve their disruptive innovation capabilities. Design/methodology/approach – This paper focuses … on disruptive innovation rather than incremental innovation and is limited to research findings on large corporations …. Recently published works (1990‐2004) have examined success factors as the determinants of disruptive innovation capability. A …
Persistent link: https://www.econbiz.de/10014721114
Purpose – This paper aims to provide evidence of the major role of non‐technological activities in the innovation … process. It seeks to highlight the effects of marketing and organizational innovation strategies on technological innovation … Innovation Survey (CIS 4) in 2006 in Luxembourg. Data are analyzed through a generalized Tobit model. Findings – Evidence is …
Persistent link: https://www.econbiz.de/10014721217
innovation. The study develops a methodological framework of platform for analysing three case study innovations – Windows … using particular strategies to exploit the innovation.  …
Persistent link: https://www.econbiz.de/10014721068
retain market share, customer requirements and expectations should be met and exceeded through product innovation. For … model and points to the importance of product innovation in exceeding customer satisfaction. It further proposes an … attributes and product innovation.  …
Persistent link: https://www.econbiz.de/10014720978
Success in innovation management of telecommunication products depends not only on sales, but also, and primarily so …
Persistent link: https://www.econbiz.de/10014720979
This paper aims to understand whether there are different styles of organisation and management of industrial R&D activities. Recent cases of re‐organisation of R&D activities within firms suggest that: R&D activities tend to be carried out in different units of the same organisation and often...
Persistent link: https://www.econbiz.de/10014720984
The paper argues that some conventional tools guiding innovation processes inadequately analyse problems arising from …
Persistent link: https://www.econbiz.de/10014720985
Continued innovation of products, services, technology and the organization itself, is one way to keep a business on … its feet during these turbulent times. The importance of innovation – the process during which leap‐changes are effected … – is generally recognized. However, in practice, the successful conclusion of a total innovation project is by no means …
Persistent link: https://www.econbiz.de/10014720987
In today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing strategies. This adds an entirely new dimension to a company’s marketing strategy when it comes to identifying,...
Persistent link: https://www.econbiz.de/10014720988