Brun, Eric; Steinar Saetre, Alf; Gjelsvik, Martin - In: European Journal of Innovation Management 12 (2009) 1, pp. 62-85
classification of ambiguity in NPD processes. Design/methodology/approach – The authors' research design is a holistic multiple … organizational resources, whereas the sources of ambiguity include multiplicity, novelty, validity, and reliability. Research … limitations/implications – As the study is based on just four case studies in a single industry segment, further research is …