Brem, Alexander; Maier, Maximilian; Wimschneider, Christine - In: European Journal of Innovation Management 19 (2016) 1, pp. 133-148
Purpose – The purpose of this paper is to describe how Nespresso achieved competitive advantage through innovation by … secondary data, in combination with related academic concepts on innovation and competitive advantage. Findings – The company … story provides interesting space for discussion and learning about what innovation is, how innovation emerges, and under …