Purpose – The study examines the consumer perceived performance risk in successive product generations. Design/methodology/approach – The results are based on ten focus group interviews. We divide risk into two different levels based on its criticality (attribute and functionality) to be...

Purpose – To begin a process of understanding how palliative care organisations are configured to enable innovative multidisciplinary patient care teams and their management in an uncertain, complex and dynamic environment. Design/methodology/approach – A range of literature was reviewed to...

Purpose – This paper aims to explore the role of mental models in knowledge development in order to demonstrate how the type and strength of the mental models held by a team contribute to its success in general and to innovation in particular. Design/methodology/approach – Two cases are...

Purpose – The purpose of the paper is to create an increased understanding of new product development processes concerning customer involvement. A relationship marketing perspective has provided the theoretical basis, allowing a new perspective. Design/methodology/approach – A qualitative,...

Purpose – This work has three main objectives – to analyse whether the strategic vision of the top management team (TMT) directly affects firms' innovation performance; to shed some light on which of the intrinsic characteristics of work teams proposed in the literature influence innovation;...

Purpose – The purpose of this paper is to explore the quality of interactions among new product development team members, wherein functional diversity, team stability, and transactive memory system are antecedents of teamwork quality. Three measures of outcomes are used (team learning, speed...

Purpose – The purpose of this paper is to present the scientific basis and to give practitioner guidelines for the system group “Idealogue” approach to innovation. Design/methodology/approach – The logic of the system group “Idealogue” (idea‐dialogue) is to create a behavioural...

Purpose – Consumers are sometimes unexpectedly resistant toward radically innovative product concepts, and it is often argued that this is due to their difficulties in understanding the novel products. Thus, marketing research has focused on new ways to make consumers familiar with new product...