Showing 1 - 10 of 218
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample of 221 firms in Singapore that use ocean freight shipping services, examines service recovery issues related to satisfaction. It was found that service recovery methods such as...
Persistent link: https://www.econbiz.de/10014721915
This empirical study of commercial banking relationships in France demonstrates that, despite the current emphasis on new technology, contact personnel remain important for the success of professional business‐to‐business services. When account managers are changed, the business clients feel...
Persistent link: https://www.econbiz.de/10014721916
turn, when managers are concerned with the risk of customers leaving a relationship, they should focus on relationship …
Persistent link: https://www.econbiz.de/10014722314
Purpose – This paper aims to explore how relational constructs (total interdependence, trust, commitment, cooperative norms and conflict) impact the buyer's relationship satisfaction across the relationship lifecycle. Design/methodology/approach – Data were collected through mail survey from...
Persistent link: https://www.econbiz.de/10014722425
Purpose – The purpose of the article is to investigate relationship quality in retail relationships as influenced by its antecedents (loyalty programme quality and personal interaction quality) and resulting in customer loyalty to the retailer. The focus is on loyalty programme members'...
Persistent link: https://www.econbiz.de/10014722682
Focuses on business‐to‐business services and requirements for different types of quality in suppliers′ relationships with clients. Reviews the relevant literature in the areas of quality, relationship marketing and services. Goes on to classify quality and satisfaction in this area under...
Persistent link: https://www.econbiz.de/10014723030
The value concept is a basic constituent of relationship marketing. The ability to provide superior value to customers is a prerequisite when trying to establish and maintain long‐term customer relationships. Stresses the fact that the underlying construct of customer satisfaction is more than...
Persistent link: https://www.econbiz.de/10014723154
roles in risk reductions depending on the nature of the decision to be made. In a study of institutional buyers of a food …
Persistent link: https://www.econbiz.de/10014723260
It is commonly acknowledged that service quality can be measured by using attribute‐based and incident‐based measurements. Both methods are distinct in nature, but can be used complementarily. However, in the literature a simultaneous empirical investigation of the power of critical...
Persistent link: https://www.econbiz.de/10014721899
Building on disconfirmation theory, equity theory and affect‐balance theory, considers antecedents to satisfaction with service recovery. A theoretical model is proposed and tested empirically based on a cross‐sectional national sample of 201 dissatisfied customers complaining of services....
Persistent link: https://www.econbiz.de/10014721902