by questionnaire from two independent samples of 200 and 525 respondents, in Slovenia, to test the causal …

business services companies and 141 consumer services companies in Hungary, Poland and Slovenia. As predicted by the …

Purpose – The aim of this research was to investigate how ethnocentrism and economic development within transitional … Slovenia were chosen as representative transitional economies – Kazakhstan in the early stages and Slovenia highly advanced. A … Kazakhstan, not Slovenia. The effect of ethnocentrism on Aad was stronger in the newly transitioning economy. Ethnocentricity …

marketing and sales would frequently be combined in one individual. Research limitations/implications – Since the paper is based …‐up research might investigate a larger sample, different industries or different economic contexts. In addition, future research …

the future were identified. Originality/value – Although research on environmental marketing/management has experienced an …Purpose – This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and … management, with the ultimate aim of unveiling trends in this field. Specifically, it aims to focus on: the characteristics of …

is a new area for the development of competence at the core of competitive advantage. Research limitations …/implications – The findings pave the way for empirical research into the dynamics of value propositions. Since the main focus of the … value‐in‐exchange and value‐in‐use are discussed, and the management implications derived from each of the four principles …

Purpose – This research paper aims to examine the global trends in publishing in the leading marketing journals between … 1964 and 2008, focusing on how public policy intervention in the assessment and funding of academic research has influenced … mainly recruit locals with local PhDs. The pattern of decline in the UK is related to the impact of Britain's research …

researchers in marketing research in recent years using a threshold citation analysis. Design/methodology/approach – The threshold … citation analysis counts the number of times a research work is cited by articles published in a set of elite marketing … journals. In order to be included in the analysis, the research work must be cited 18 or more times. This threshold is used to …

reviews important contributions to construct definition in the literature from marketing, management, psychology and the … relationships, explanatory and predictive power, ambiguity, vagueness, and preventing construct proliferation. Research limitations …