Showing 1 - 10 of 19
Purpose – This paper aims to address how firms cope when input due to primary uncertainty is unpredictable, and thus timely and adequate supply to customers are impossible to guarantee. Design/methodology/approach – Two sets of data are applied to capture uncertainties, flexibilities and...
Persistent link: https://www.econbiz.de/10014722854
Market knowledge is usually believed to be useful. Both the concepts of “knowledge” and “useful” are, however, rather ambiguous and used in multiple ways. The concepts are clarified, and requirements for adequate knowledge use discussed. An important conclusion is that academian...
Persistent link: https://www.econbiz.de/10014722013
Managers are frequently exposed to abstract, theoretical concepts, of which some are attended to while others are neglected. To become meaningful for managers, new abstract concepts must be reflected upon and given content. In this paper, we explore how and to what extent managers understand and...
Persistent link: https://www.econbiz.de/10014722062
This paper studies the accuracy of small‐ to medium‐sized (SME) managers' perceptions of their information exchanges with important market actors such as customers, competitors and suppliers. In this way, examines an important dimension of managers' network perceptions, which are assumed to...
Persistent link: https://www.econbiz.de/10014722170
This paper explores whether and how firms and their management are influenced by two types of environmental turbulence which have only been given scant attention in past research on market orientation, i.e. turbulence due to unpredictable supply conditions and turbulence created by frequent and...
Persistent link: https://www.econbiz.de/10014722180
Purpose – This paper aims to address whether the order of entry yields competitive advantage in the discount grocery industry. More specifically, the paper aims to investigate whether such advantages are based on the effects of entry on consumer perceptions rather than factors such as...
Persistent link: https://www.econbiz.de/10014722268
Purpose – Aims to address the important but little researched question of why so many firms fail and so few succeed in their pursuit of opportunities. Design/methodology/approach – By reporting investment behaviour and performance among firms in the turbulent seafood industry, it was...
Persistent link: https://www.econbiz.de/10014722302
Purpose – This review article aims to develop an integrating overview of the present status of the theory of corporate social responsibility (CSR) applied in the marketing context and asks whether, to what extent and how the discipline of marketing has addressed CSR....
Persistent link: https://www.econbiz.de/10014722510
Purpose – The concept of atmosphere is often considered vague and difficult to capture, which hampers adequate feedback on atmospheric investments. This paper aims to report a systematic effort to capture the concept and enhancing factors, making adequate feedback for efforts to improve...
Persistent link: https://www.econbiz.de/10014722553
Purpose – The purpose of this paper is to examine suppliers' adaptation to a major buyer, and to contribute to the findings of past research. Design/methodology/approach – The research is based on a survey conducted among the suppliers to a major manufacturing firm as well as personal...
Persistent link: https://www.econbiz.de/10014722620