Saunders, John; Wong, Veronica - In: European Journal of Marketing 45 (2011) 4, pp. 484-512
Purpose – This research paper aims to examine the global trends in publishing in the leading marketing journals between … Britain's relative productivity in the world's leading marketing journals. Design/methodology/approach – The method was an … they obtained their doctoral training. Findings – The results show that the proportion of leading marketing publications by …