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~isPartOf:"European Journal of Marketing"
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European Journal of Marketing
SpringerLink / Bücher
420
European Sport management quarterly : ESMQ
236
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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
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1
Sport
sponsorship as distinctive competence
Amis, John
;
Slack, Trevor
;
Berrett, Tim
- In:
European Journal of Marketing
33
(
1999
)
3/4
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014723316
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2
A factor analytic study of the sources of meaning in hedonic consumption
C. Hopkinson, Gillian
;
Pujari, Davashish
- In:
European Journal of Marketing
33
(
1999
)
3/4
,
pp. 273-294
Persistent link: https://www.econbiz.de/10014723317
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3
Sports sponsorship, spectator recall and false consensus
Bennett, Roger
- In:
European Journal of Marketing
33
(
1999
)
3/4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10014723318
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4
Assessing organizational attributes contributing to
marketing
excellence in American professional
sport
franchises
L. Irwin, Richard
;
Zwick, D.
;
A. Sutton, William
- In:
European Journal of Marketing
33
(
1999
)
3/4
,
pp. 314-328
Persistent link: https://www.econbiz.de/10014723319
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5
Public event networks: an application of
marketing
theory to sporting events
Scott Erickson, G.
;
J. Kushner, Roland
- In:
European Journal of Marketing
33
(
1999
)
3/4
,
pp. 348-365
Persistent link: https://www.econbiz.de/10014723321
Saved in:
6
Brand recall and brand preference at sponsored golf and tennis tournaments
Nicholls, J.A.F.
;
Roslow, Sydney
;
Dublish, Sandipa
- In:
European Journal of Marketing
33
(
1999
)
3/4
,
pp. 365-387
Persistent link: https://www.econbiz.de/10014723322
Saved in:
7
Image management in
sport
organisations: the creation of value
Ferrand, Alain
;
Pages, Monique
- In:
European Journal of Marketing
33
(
1999
)
3/4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10014723323
Saved in:
8
What is the sports product and who buys it? The
marketing
of professional sports leagues
S. Mason, Daniel
- In:
European Journal of Marketing
33
(
1999
)
3/4
,
pp. 402-419
Persistent link: https://www.econbiz.de/10014723324
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9
Ice to the Eskimos: How to Market a Product Nobody Wants
In:
European Journal of Marketing
33
(
1999
)
3/4
,
pp. 419-421
Persistent link: https://www.econbiz.de/10014723413
Saved in:
10
Sports
Marketing
: Competitive Business Strategies for Sports
In:
European Journal of Marketing
33
(
1999
)
3/4
,
pp. 421-423
Persistent link: https://www.econbiz.de/10014723414
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