Koll, Oliver; Woodside, Arch G.; Mühlbacher, Hans - In: European Journal of Marketing 39 (2005) 9/10, pp. 1166-1183
Purpose – To test how responsiveness to key organizational stakeholders (owners, customers, employees) is related to organizational effectiveness (OE). Focused versus balanced strategies of responsiveness are compared. Design/methodology/approach – Employs Boolean algebra to study...