responsibility for advertising, the purchase of market research, and corporate image in the marketplace. The lack of current …

consumption behaviour. Research limitations/implications – By identifying hidden consumption behaviour as a possible response to … preference conflict, this research contributes to the literature on social influence and extends our understanding of how …

aware consumers. Research limitations/implications – This research shows that an individual politician's brand can compete …

practitioners, there is a shortage of research into the challenges that clients face in implementing the process, particularly in … the UK. This paper aims to address these issues by examining how UK clients perceive the barriers to implementation, with … literature which captured the main challenges identified in previous research. Findings The results indicate that UK clients are …

Purpose – The purpose of this research is to explore the product-agency benefits that emerge as consumers interact with … conceptualization of agentic benefits should be broadened. The research identifies five salient product-agency benefits: regulation …, clarification, transcendence, discovery and growth. Research limitations/implications – Prior conceptualizations of agency in …

support) motivate purchase behaviour. Previous research assumes heterogeneity in consumer motivation, but this has never been …

values, and added values. This article is based on research into the brand building efforts of more than 50 major companies …

Purpose – This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and … dimensions, namely authorship profile, manuscript characteristics, research design, scope of research, research methodology, and … topical area. Findings – Overall, it was revealed that this body of research has undergone a serious transformation, moving …