illustrate and validate this concept. Design/methodology/approach – This paper provides a profile of the Cunard Line, which …

Purpose – This paper aims to examine how visual and haptic package design characteristics singularly and jointly affect … consumers' brand impressions. Design/methodology/approach – Integrating and extending design perception with congruence and … design of brand packages for stimulating desired consumer responses. Originality/value – The work presented in this paper …

States that little empirical work is available as a guide in the design and implementation of sales manager training …

. Design/methodology/approach – The paper starts by establishing the usefulness of realism research for investigating marketing … management phenomena, and then considers the implications of the realism paradigm for research design. Findings – Issues such as … principles for realism research design and data analysis that is different from those in other types of research.  …

and practice within the marketing discipline. Design/methodology/approach – The paper presents the output of one part of a … set of key themes that guide good practice in poster design, construction and presentation. It also includes material that … has studied the use of poster design and presentation exercises as pedagogical devices. Research limitations …