Voss, Kevin E.; Zablah, Alex R.; Huang, Yu-Shan (Sandy); … - In: European Journal of Marketing 54 (2020) 5, pp. 1147-1159
Purpose: This study aims to determine the extent to which the use of coordinating conjunctions enhances or impairs definitional clarity. Design/methodology/approach: In two studies, a sample of 736 construct definitions from the Journal of Marketing, Journal of Marketing Research and Journal of...
