Showing 1 - 10 of 410
Reports on a cross‐cultural study of retail bargaining behaviour between American and Chinese customers. The framework of the Fishbein behavioural intention model is applied to the retail bargaining setting, and bargaining style is treated as an action “caused” by bargaining intention,...
Persistent link: https://www.econbiz.de/10014721904
Americans who travel internationally are often shocked to discover retail outlets closed during weekend and evening hours in cities such as Paris, Rome and Berlin. Based on the implicit assumption that demand clearly exists, retailers at various locations throughout the globe have increased...
Persistent link: https://www.econbiz.de/10014722138
A study, by in‐home interviews using a fully structured questionnaire with 80 consumers of mineral waters and 86 consumers of fruit juice – grocery products where advertising had either been continuously increased or decreased: results suggests that consumer awareness of price for either...
Persistent link: https://www.econbiz.de/10014723009
Net retail trade flow and outshopping specifically have been examined from a variety of different aspects. All earlier works used some “adjusted” income data to determine total retail expenditures; however, these expenditures were not adjusted according to spending behaviour of the various...
Persistent link: https://www.econbiz.de/10014724770
Presents two distinct categories of braned merchandise in consumer purchasing goods, for today's market: proprietary or manufacturer‐owned; or the retailer‐owned or ‘own label’. Shows that own labels provide low levels of profit owing to competing manufacturers' willingness to supply the...
Persistent link: https://www.econbiz.de/10014724809
States that perceived risk is an integral component of contemporary models/theories of consumer behaviour. Assesses if perceived risk is a determinant of supermarket patronage using Saudi Arabia as an example. Draws the conclusions that: perceived risk is a determinant of supermarket patronage...
Persistent link: https://www.econbiz.de/10014724937
Compares and contrasts the effects of the resale price maintenance abolition of 1964 emerging in different products and markets, with particular emphasis on the furniture and footwear trades. Finds that the furniture trade has been more significantly affected, with a higher consciousness of...
Persistent link: https://www.econbiz.de/10014725114
A two‐component framework for strategic marketing research, focused on the corporate level and the business‐unit level, to structure an interpretation of the strategic dimensions of the acquisition in November 1998 of Star Markets, a Boston, USA‐based food retail chain, by J. Sainsbury plc...
Persistent link: https://www.econbiz.de/10014721934
Argues that relational exchange is dependent upon both effectiveness and power considerations. The primary objective is to study the effect of power and effectiveness on the relational exchange process between voluntary retail chains and their vendors. In particular, proposes that relational...
Persistent link: https://www.econbiz.de/10014722005
Assesses the influence that certain retail buyer characteristics have on how the buyers approach their buying task. By examining five different buyer characteristics and the relative importance that individual buyers place on six different product attributes, draws some pertinent conclusions as...
Persistent link: https://www.econbiz.de/10014722057