mix. Social implication At a time, when China is reappraising its relationship with its past – including its imperial past … propitious. Seemingly, this corporate heritage brand’s imperial association provides a living and tangible link with China’s long … and momentous imperial provenance and erstwhile imperial polity. In short, the corporate heritage brand is part of China …

them make a real product selection. Participants are students from Australia and China. Findings The studies show that …

Purpose – The article aims to identify differences in consumers' evaluations of goods made in either the USA or China … China, at five different levels of analysis, and in six different categories of product cues. Using confirmatory factor … products manufactured by two major actors in the international trade arena (USA and China), as these are perceived by consumers …