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Contrasts a group of exporters based on their choice of traditional versus newer export markets. Uses a sample of 88 … Turkish exporters, contrasting the two groups (traditional and export) with respect to: organizational and resource … characteristics; information use behaviour; criteria used in assessment of export markets; and levels of involvement in international …
Persistent link: https://www.econbiz.de/10014724913
The EC is one of the most important overseas markets for New Zealand companies. Many New Zealand companies, while claiming to be iche marketers, are actually competing in open segments on the basis of cost and price. These firms appear to place little importance on marketing variables such as...
Persistent link: https://www.econbiz.de/10014723031
a role in determining the success or failure of a firm′s export marketing activities. However, most of this research has …/consumer), destination of exports and managerial variables are significant discriminators of success in a developing‐country context.  …
Persistent link: https://www.econbiz.de/10014723100
Presents the findings of a comparative study into the export behaviour and internationalization of small computer …
Persistent link: https://www.econbiz.de/10014723133
, Canada. As the US is the major trading partner of Canada and most of the initial export activities of Canadian firms are …
Persistent link: https://www.econbiz.de/10014724761
internationalization among a sample of medium‐sized firms in the UK. Analyses the export policy differences between firms with different … differences than do common prescriptive approaches, which can be used to evaluate and predict export behaviour.  …
Persistent link: https://www.econbiz.de/10014725034
. Looks at management and export marketing, stating that UK industry has had to face competition with lower costings in areas …
Persistent link: https://www.econbiz.de/10014725052
a substantial majority of respondents believe that foreign language skills are very important for export success … discussing technical specifications. The implications of the research are discussed in the wider context of export promotion and …
Persistent link: https://www.econbiz.de/10014721897
The bulk of research in international exchange has adopted an exporter perspective. In contrast, the work reported here incorporates the importer side of the dyad. The research used an extensive multiple case study design involving 36 exporter‐importer dyads operating across four countries....
Persistent link: https://www.econbiz.de/10014721903
Previous research concerning barriers to internationalisation growth have modelled sets of internal and external factors impinging upon the behaviour of the firm. It is believed that this approach can only ever achieve a general perception of the difficulties encountered and that industry...
Persistent link: https://www.econbiz.de/10014722038