Cheng, Cheng-Feng; Chang, Man-Ling; Li, Chu-Shiu - In: Journal of Business Research 66 (2013) 12, pp. 2561-2573
This study offers an integrated framework involving antecedent paths to successful product innovation. The study explores conditional models leading to high product-innovation performance using fuzzy-set qualitative comparative analysis (fsQCA). Based on relevant literature, this study...