Demirag, Ozgun Caliskan; Keskinocak, Pinar; Swann, Julie - In: European Journal of Operational Research 215 (2011) 1, pp. 268-280
Promotions are important tools for matching supply and demand in many industries. In the United States automotive industry, promotions are frequently offered, which may be given directly to customers (rebates) or given to dealers (incentives) to stimulate demand. We analyze the performance of...