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A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.; Green, Paul E. - In: European Journal of Operational Research 170 (2006) 3, pp. 935-949
Persistent link: https://www.econbiz.de/10005329680
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.; Krieger, Abba M. - In: European Journal of Operational Research 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10005337516
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Modeling competitive pricing and market share: Anatomy of a decision support system
Green, Paul E.; Krieger, Abba M. - In: European Journal of Operational Research 60 (1992) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10005347606
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A hybrid conjoint model for price-demand estimation
Green, Paul E.; Krieger, Abba M. - In: European Journal of Operational Research 44 (1990) 1, pp. 28-38
Persistent link: https://www.econbiz.de/10005283333