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~isPartOf:"European Journal of Operational Research"
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Rust, Roland T.
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European Journal of Operational Research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of forecasting
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From Little's law to marketing science : essays in honor of John D.C. Little
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Determining the optimal return on investment for an advertising campaign
Danaher, Peter J.
;
Rust, Roland T.
- In:
European Journal of Operational Research
95
(
1996
)
3
,
pp. 511-521
Persistent link: https://www.econbiz.de/10005094952
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