We explore an important problem in prioritizing product design alternatives, using a real-world case. Despite the importance of prioritization in the area of new product development, the development of systematic schemes has been limited and the concepts and methods developed in the decision...

Multiresponse optimization problems often involve incommensurate and conflicting responses. To obtain a satisfactory compromise in such a case, a decision maker (DM)'s preference information on the tradeoffs among the responses should be incorporated into the problem. This paper proposes an...

In multiresponse surface optimization (MRSO), responses are often in conflict. To obtain a satisfactory compromise, the preference information of a decision maker (DM) on the tradeoffs among the responses should be incorporated into the problem. In most existing work, the DM expresses a...