Krishnamoorthy, Anand; Prasad, Ashutosh; Sethi, Suresh P. - In: European Journal of Operational Research 200 (2010) 2, pp. 486-497
This paper analyzes dynamic advertising and pricing policies in a durable-good duopoly. The proposed infinite-horizon model, while general enough to capture dynamic price and advertising interactions in a competitive setting, also permits closed-form solutions. We use differential game theory to...