Fan, Ming; Kumar, Subodha; Whinston, Andrew B. - In: European Journal of Operational Research 196 (2009) 2, pp. 661-671
Software as a service (SaaS) has moved quickly from a peripheral idea to a mainstream phenomenon. By bundling a software product with delivery and maintenance service, SaaS providers can effectively differentiate their products with traditional shrink-wrap software (SWS). This research uses a...