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~isPartOf:"European Journal of Operational Research"
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European Journal of Operational Research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Measuring the effects of new brand introduction on inter-brand strategic interaction
Chintagunta, Pradeep K.
- In:
European Journal of Operational Research
118
(
1999
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10005337885
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