Burkart, Wolfgang R.; Klein, Robert; Mayer, Stefan - In: European Journal of Operational Research 219 (2012) 2, pp. 347-359
In this paper, we address a service provider’s product line pricing problem for substitutable products in services, such as concerts, sporting events, or online advertisements. For each product, a static price is selected from a pre-defined set such that the total revenue is maximised. The...