Yenipazarli, A.; Vakharia, A. - In: European Journal of Operational Research 242 (2015) 1, pp. 304-315
market coverage to premium-priced green rivals. In order to tackle this threat, many companies currently offering only brown … incorporates a segmented consumer market where individual consumers may value the same product differently, the economies of scale … and the learning effects associated with new green products, and capacity constraints for the current production system …