Shi, Chunming Victor; Zhao, Xuan; Xia, Yu - In: European Journal of Operational Research 206 (2010) 1, pp. 86-92
Setting profit targets and striving to achieve them is fundamental to business survival and success. However, there has been little research on modeling profit-target setting. In this paper, we study analytic target setting under a common business scenario where a firm is in control of multiple...