Taaffe, Kevin; Geunes, Joseph; Romeijn, H. Edwin - In: European Journal of Operational Research 189 (2008) 3, pp. 987-1003
We consider a firm that markets, procures, and delivers a good with a single selling season in a number of different markets. The price for the good is market-dependent, and each market has an associated demand distribution, with parameters that depend on the amount of marketing effort applied....