For many years, sociologists have conceptualized and debated the value of 'social capital': the resources embedded in an individual's social network. More recently, the notions of network organizations and strategic alliances have become important forms of entrepreneurial venture. An important...

Traditionally the management of brands has been entrusted to middle management. However, it is becoming increasingly apparent that brands are of such critical strategic importance, that they are more appropriately placed under the direct responsibility of senior management. Indeed, we believe...

The current highly fragmented multitude of information systems supporting tourism greatly increases the tourist's search costs, and while touring there is almost no information systems support. A more cohesive and integrated approach should enhance the tourist's experience in the three phases of...

The online betting exchange Betfair.com has not only revolutionized sports and racing wagering, it has won export and innovation awards and had its founder listed as one of the world's major innovators in Time magazine. It has also however attracted the attention of sports bodies, major...

James Mac Hulbert and Leyland Pitt explain the demise of functional marketing in terms of more competitive markets, more powerful customers and more pervasive information technology. Post-functional marketing to create competitive advantage must be holistic - a philosophy that permeates the...