The authors review some of the major issues in the current globalisation dispute in marketing. They argue that there is a need to disentangle the separate issues, for example -- international, multinational from global firms; centralisation (which is internal/ organisational) from...

Reinhard Hünerberg believes there are exciting and profitable business ventures possible for foreigners in Eastern Europe, and he traces the reasons for these. But factors remain in the situation in this region which counsel strict caution on the part of the foreign investor.

This paper discusses a new pricing strategy, which leads to a certain variability of prices as the supplier offers to fix prices to performance parameters of long-lasting industrial goods. The underlying idea is to give a signal of the supplier's competence and/or to conclude a contract, which...