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The authors analyze Phase Two of the Internet Revolution in which the best incumbent organizations are being recharged and revitalized by the Internet and digital technologies to emerge as leaders in the Internet economy. Using the Marketspace Model and Customer Relationship dimensions, business...
Persistent link: https://www.econbiz.de/10009211553
Small enterprises (SE's) provide a major portion of the employment in most European countries. More than 90 per cent of the total number of European Union (EU) businesses are comprised of SE's, accounting for 25 per cent of EU turnover. This paper investigates the strategic management of...
Persistent link: https://www.econbiz.de/10009211879
With the aid of a collaborative research study, Soumitra Dutta and Arie Segev look at the ways commercial organizations are exploiting the Internet. They choose the classical strategic marketing model of `4Ps' to underpin the research, augmented with an additional factor -- Customer Relations....
Persistent link: https://www.econbiz.de/10009212419
This article presents a comparative study of how the senior management of two banks, Banco Comercial Português (BCP) and Continental Bank have each chosen to align information technology (IT) with their businesses. While BCP manages IT in-house, Continental Bank has chosen a very different...
Persistent link: https://www.econbiz.de/10009212647
The omnipresent nature of the Internet and the WWW has been a defining characteristic of the 'new world' of electronic commerce. The impact of electronic commerce spans national boundaries and sectoral differences. While experts estimate that the number of users of the Internet will grow to...
Persistent link: https://www.econbiz.de/10009212732
Business Process Reengineering is fast becoming the terminology of many companies' efforts to reexamine their businesses and change to improve their competitiveness. As such it is also the object of numerous reports and studies which define frameworks and suggest methodologies for organizational...
Persistent link: https://www.econbiz.de/10009212793