Zaheer, Srilata; Schomaker, Margaret; Genc, Mehmet - In: European Management Journal 21 (2003) 2, pp. 185-191
We suggest that organizational identity -- 'who we are' -- may be as influential as culture -- 'how we do things' -- in affecting the integration process, especially in mergers of equals. We also suggest that the framing of a merger as one of 'equals' is itself likely to reinforce existing...