The current highly fragmented multitude of information systems supporting tourism greatly increases the tourist's search costs, and while touring there is almost no information systems support. A more cohesive and integrated approach should enhance the tourist's experience in the three phases of...

Traditionally the management of brands has been entrusted to middle management. However, it is becoming increasingly apparent that brands are of such critical strategic importance, that they are more appropriately placed under the direct responsibility of senior management. Indeed, we believe...