Clearly, managers must take into consideration the possible effect of their marketing strategies on the value of the firm. Charles Pahud de Mortanges and Alireza Tourani Rad use event-study analysis to test the hypothesis that the stock market value of a firm can be negatively affected by bad...

This paper examines cross-border mergers in the European banking sector in terms of their effect on their shareholders' wealth. It is found that target bank shareholders experience significant positive abnormal returns while abnormal returns to bidding bank shareholders were not significant....