Zorzini, Marta; Stevenson, Mark; Hendry, Linda C. - In: European Management Journal 30 (2012) 2, pp. 121-140
The Customer Enquiry Management (CEM) process is of strategic importance to non-Make-To-Stock companies but few empirical studies have explored the CEM practices adopted by firms in practice. A study on the Italian capital goods sector by Zorzini, Hendry, Stevenson, and Pozzetti (2008) provides...
