Perrigot, Rozenn; Cliquet, Gérard; Piot-Lepetit, Isabelle - In: European Management Journal 27 (2009) 4, pp. 268-280
Summary This paper compares plural form chains, i.e., chains in which franchised units and company-owned units coexist, in terms of performance and more specifically in terms of efficiency, to predominantly franchised chains and predominantly company-owned ones. The data envelopment analysis...
