Kotha, Suresh; Rajgopal, Shivaram; Rindova, Violina - In: European Management Journal 19 (2001) 6, pp. 571-586
This study examines the relationship between three types of reputation building activities - marketing investments, reputation borrowing, and media exposure - and firm performance using a sample of Top-50 pure Internet firms. The study addresses a question of paramount practical importance about...