Havlíček, Karel; Břečková, Pavla; Zampeta, Vicky - In: European Research Studies Journal XVI (2013) Special Issue on SMEs, pp. 15-28
The article describes the latest trends in quality management in small and mediumsized companies. The author classifies quality as a subset of marketing management, which is known in modern marketing as customer relationship management. The original concept of quality control based on the...
