A laboratory experiment is conducted to evaluate the impact of globalisation on consumers' willingness to pay (WTP) for food products. Successive messages on the products' origin and the multinational firm's strategy are delivered to participants. Interestingly, the significant decrease in WTP...

This article shows how experiments revealing information about food quality and safety can contribute to regulatory debates on food and health. After detailing the motivations of regulation for the food sector, we underline the limits of theoretical welfare analysis. Despite challenges from...

An experiment with different information treatments was conducted in France and Germany to evaluate consumers' willingness to pay (WTP) for food nanotechnology focusing on two applications: nano-fortification with vitamins and nano-packaging. Results show that many consumers in both countries...