Alfnes, Frode; Yue, Chengyan; Jensen, Helen H. - In: European Review of Agricultural Economics 37 (2010) 2, pp. 147-163
Hypothetical bias is a persistent problem in stated preference studies. We propose and test a method for reducing hypothetical bias based on the cognitive dissonance literature in social psychology. A central element of this literature is that people prefer not to take inconsistent stands and...