Loureiro, Maria L.; Gracia, Azucena; Nayga, Rodolfo M. - In: European Review of Agricultural Economics 33 (2006) 2, pp. 249-268
The European Union is contemplating making the provision of nutritional labels in food products mandatory. Using data collected from food shoppers, we assessed consumers' valuation of nutritional labels by analysing their willingness to pay a premium for a box of cookies with a nutritional...